The art of beauty
The upgraded version of the Seventeen site was redesigned from scratch. The user can navigate with ease and the product presentation is better and more relaxed to the eyes of the visitor. The three main goals that we had set for the first edition of this site remained naturally the same. First of all, the Seventeen products are presented with the same look and feel promoting the huge range of colours. We wanted to make the site the main promotional platform of new Seventeen products. A competitive advantage of Seventeen is the seasonal Looks. Our second goal was the presentation of these make-up proposals and linking the Looks with the related products of Seventeen. Last, but not least, we created an online presentation and form for the "Beauty Seminars", one of the most successful promotion programs of Seventeen, that gives the opportunity to every woman to learn the secrets of make-up and facial skin care. Moreover, we built an online base of useful care advice and beauty secrets.