The incredible journey of KYKNOS cans and their presence in Greek households for over a century is celebrated through Radial’s website and digital marketing campaign. We aimed to connect with loyal fans and introduce KYKNOS to new customers, establishing it as one of the most beloved Greek brands. The official Instagram account we created has gathered a community of over 25,000 followers in just a few months, with fans sharing hundreds of photos of how they use KYKNOS products in their everyday lives. Radial has also inspired the creation of exceptional recipes using KYKNOS products through unique campaigns and collaborations, enriching the brand’s storytelling and inspiring creativity in the kitchen and beyond.